Because Google Analytics takes time to set up and is overkill for most of our customers, we decided to introduce a barebones analytics feature that would focus on what customers want to see quickly and easily. This is not a replacement for a full featured Analytics and/or Report Building tool, and we will continue to support integration with other common tools, but this is to help people without the time or energy to set up those more full-featured tools. When people ask for more insights, we will add them accordingly.